QSR AUTOMATIONS
Website Rebranding
& Design System
My Role
UX Designer
Team
The BSMNT Agency
Services Rendered
Branding, UI/UX Design, Web
Design, Motion Graphics, Print Collateral, Digital Advertisement
Overview
QSR Automations runs the technological framework
that streamlines your favorite restaurants so they
run smoothly. They came to The Basement in
need of some streamlining, themselves.
The Solution
QSR Automations sold a range of products and services that built off of each other. But the design and messaging didn’t make this clear and their sales team was struggling to cross-
sell solutions. As a team, we stripped down their offerings
and rebuilt the very framework of their ConnectSmart
product—creating a cohesive system that’s easier to sell.
WE REBUILT THE SITE TO MATCH
THE SIMPLIFIED PRODUCTS.
After simplifying the product offering, QSR Automations needed a website to match.
Our team first developed a communications strategy through our integrated approach
to creative, PR, media, and strategy. Then, we developed a website that opens
conversations between their sales team and potential customers.
OUT WITH THE OLD, IN WITH THE NEW.
The heart of any project is the design system. Think of a style guide, pattern library, and
component library all bundled up into one cohesive unit. Without it, there is chaos across
all aspects of production. As the UX designers, my team and I were tasked with deciding
how all these new elements came together in a way that helped prospective clients easily
recognize and navigate the new website, all while ensuring QSR’s new branding shined through.
This is the single source of truth and meant to be a living document that evolves with the
project, while informing all that work within it about the guard rails and latest developments.
CORE VALUES.
It takes a lot of good faith for restaurant owners to entrust their business model to the innovation of others, and
QSR prides itself on being that very catalyst that helps push the dining industry forward. Through iterations of
kitchen automation, a guest management platform for restaurants and so much more, QSR embraces the change
that restauranteurs, diners, and other employees face every day. And by being the example that entrepreneurs
can reliably count on, QSR tasked us to express that promise by creating icons for the core values they stand for.
ADDITIONAL DELIVERABLES.
With a new look—and new messaging for their products—QSR Automations rolled things out in a big way.
As a final touch to their brand overhaul, we refined the way QSR presents itself to its customer
base by curating a new set of presentation decks, business cards, booth signage and much more.
