DIRT WOLF PERFORMANCE
Brand Launch
& Design System
My Role
Designer
Team
Internsection
Services Rendered
Branding, Illustration, Web Design,
Print Collateral, Digital Advertisement
Overview
Dirt Wolf Performance is an up-and-coming vehicle modification and consulting business that provides affordable personable services, making them unique compared to big-box automotive solutions
that dominate the market. Dirt Wolf Performance provides not only consultation services but also mechanical services for clients
who are unsure of where to begin their Jeep modification journey.
The Solution
During my internship with Intersection, I had the opportunity to assist Dirt Wolf Performance in constructing a new brand identity that embodies their rugged and professional persona as “Vandals and Visionaries.” The final deliverables include a new identity system, updated social media presence, print assets, and a microsite to jumpstart their online presence.
WOLVES IN JEEP’S CLOTHING.
Dirt Wolf Performance’s identity is built around showcasing the repairs and modifications it offers.
This is subtly reinforced through the imagery of essential car tools, such as the wrench. The typography,
chosen for its bold and serious tone, complements the sleek and sophisticated presentation of the logo.
The silver and navy color palette reinforces Dirt Wolf Performance’s reputation as a knowledgeable
and trustworthy company, while the addition of Off-Road Red injects a sense of passion and energy.
RUN WITH THE PACK.
This microsite was designed as a foundational starting point for the company, allowing
for future growth as its services expand. To establish a strong visual identity, I incorporated
photography assets from an on-site photoshoot with the owner, Declan, creating an effective
framework for how Dirt Wolf Performance should appear to its target audience.
